THE YUMMY MAN > YANN MARZOLFF

DECAUMONT

#Dragon Rouge #Pack #Premium #Branding #Baijiu #Alcohol
#Internal Project #China #Concept #Personalexploration

For the Make A Mark contest, we were ask to create a premium sustainable alcohol branding. For my proposal, I worked on the chinese moon festival myth. I created a reusable bottle, who will be used as a mold for bake mooncakes. The name come from the history of chang’ue who is on the moon and call her husband who is a strong and ferocious archer. she call him « I’M ON ». And I’m on is also a shortener of « AIM FOR THE MOON». You can read this full sentence when you cook the mooncake, cut it and sort the part into the good order.

I crafted this project when I was working at > DRAGON ROUGE SHANGHAI / Creative Director > JUAN TAN / Render, Illustration & Visualisation (Procreate > Blender > Illustrator > Photoshop)

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