THE YUMMY MAN > YANN MARZOLFF

DECAUMONT

#Dragon Rouge #Pack #Premium
#Branding #Not selected #Brandy #China

Pernod ricard wanted to launch a french brandy in china. They wanted to enhance the French origin and quality of this product. My thinking and concept was to use the french iconic country shape, the «hexagon» as a strong brand elements. Inside the hexagon the «golden liquid» flown from the top to the bottom designing the structure of the label and highlight the brand. Around those elements we have some subtles decoration inspired by the french classical ornaments.

I crafted this project when I was working at > DRAGON ROUGE SHANGHAI / Creative Director > ROMAIN ARAUD / Render & Visualisation (Blender > Illustrator > Photoshop)

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